Personality may also have something to do with it and that is difficult to copy. The fact is that Richard Branson success is done to a few good ideas and then total dedication to promoting his company. But this is nothing exceptional in itself. Branson constantly has a little notebook with him, spends a lot of time talking to people, encourages discussion and debates and clearly tries to get his team to test out new ideas. There are some good ideas for running an entrepreneurial business like Virgin. The format is rather strange in that the prose stops half way through the book and Branson starts answering a series of questions that come out of the blue.ĭoes it give you lots of secrets that business professors have been jealously hiding from their students? Well, it gives some interesting ideas, for sure. It is a nice gentle read and the character and humour of Branson as quite clear. He has made himself famous by doing a whole series of publicity stunts and still cultivates the image today of being a 1960s drop out by running his business empire from the British Virgin Islands. Despite owning a conglomerate worth of some 400 companies worth £5.01 billion (in 2008), he claims that he still doesn’t understand the basics of a profit and loss account.
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